Tips On Becoming A Better Sales Department Leader

Successful sales department leaders understand the products they are selling and recruit only those who are able to sell benefits and features of the goods and services offered by a company. Sales is a competitive field that requires the ability to understand customer need quickly and be able to fill that need with the right products.

Top 10 Sales Manager Mistakes

I find it interesting that when I search the internet for articles on sales the focus is generally on the sales person and not the manager. I do appreciate the importance for sales people to improve their sales skills but who is improving the manager? Let's look at what I believe are the top 10 sales manager mistakes:

The Art of Developing Salespeople

It's funny, but there isn't a consensus on what a sales manager should do in their day-to-day activities. Some managers are content shuffling papers, responding to emails, talking to reps on the phone or occasionally joining a salesperson when they're calling on a friendly account.

What Is The ROI On Trade Show Five Ways To Maximize Your Return

From time to time Marketing Executives are forced to revisit their budgets and reduce costs. We all have been there. We are increasingly forced to produce more with fewer resources. Attending Trade Shows tends to be on the Top Five List of expenses that might be cut; along with people, compensation, promotional materials and advertise, not necessarily in this order (Source: my fifteen years of Marketing experience.